CALZEDONIA2026
Redesign UX & UI on the most strategic touchpoints.
Redesigning key touchpoints (Homepage, PDP and PLP) in the retail and digital experience for the leading legwear brand.
UX RedesignStrategyRetail
E-commerce · Design strategy
Projects
Case studies in clarity.
A selection of the work I've led across outdoor, automotive, home and fashion brands.
SALEWA2025
Rethinking the mountain e-commerce journey.
End-to-end redesign of the product discovery and checkout flow, unifying the experience across markets with a scalable component library.
UX ResearchDesign SystemCheckout
E-commerce · Design system
Wild Country2022
A climbing brand back on the wall.
Editorial-led website with a strong gear storytelling layer, built to convert climbers while celebrating the brand's heritage.
Art DirectionResponsive Web
Brand & web
BMW2021
In-car interface patterns for remote support.
Interaction patterns for infotainment screens, balancing safety constraints, glanceability and premium brand expression.
HMIUsability TestingUI
Automotive HMI